Diversity Representation During the Big Game AdsSuper Bowl LV — In a year marked by social justice movements, advertisers still have a ways to go with authentic representation across…Feb 9, 2021Feb 9, 2021
Gatekeepers of the Home: Reaching the Hispanic MomAt nearly 8 million, Hispanic moms are overrepresented among all US moms and supervise one out of every four US households with children…Nov 17, 2020Nov 17, 2020
Digital Dating During a PandemicWhile brands fill our screens with new COVID-19 messaging around increased family time and visuals depicting happy couples, these…Jun 16, 2020Jun 16, 2020
Outlook on GamingWith more time being spent at home, there has been a surge in at-home activities, including gaming. 45% of US gamers report playing more…May 27, 2020May 27, 2020
The Mobile QSR Experience & COVID-19Last fall, the National Restaurant Association claimed in its Restaurant Industry 2030 Report that “the only constant will be the speed of…Apr 29, 2020Apr 29, 2020
The Role of Advertising during Covid-19Uncertain times naturally lead to apprehensive attitudes and behaviors from consumers and companies alike. With new updates and…Apr 13, 2020Apr 13, 2020
Promising Future Ahead for the Online Sales of AlcoholOne year ago, online grocery accounted for just 5% of online alcohol sales. However, it was predicted that online grocery could become the…Apr 6, 2020Apr 6, 2020
