Super Bowl LV — In a year marked by social justice movements, advertisers still have a ways to go with authentic representation across race, ethnicity and gender.

Advertising has long been the subject of criticism when it comes to diverse representation. As minority groups continue to grow in the United States, these segments are still not proportionally represented or authentically depicted in current advertising. Consumers are demanding inclusion, with 61% of respondents in a recent survey from Adobe saying that diversity in advertising is important. [1] With the advertising industry’s biggest evening last night at the Super Bowl, many big brands did not live up to expectations.

In a single 30 second TV spot during the Super Bowl, companies have the chance to reach almost 100 million…

At nearly 8 million, Hispanic moms are overrepresented among all US moms and supervise one out of every four US households with children under 18.

While brands fill our screens with new COVID-19 messaging around increased family time and visuals depicting happy couples, these companies are missing an opportunity to reach millions of young people who live alone and are not sharing this experience with a significant other. A little more than half of all Americans between the ages of 18 and 34 do not have a steady partner, according to a 2019 study by General Social Survey.[1] …

Last fall, the National Restaurant Association claimed in its Restaurant Industry 2030 Report that “the only constant will be the speed of change and the hyper-competition the restaurant and food service industry will face.”[1] Little did the world know in the coming months that the biggest speed of change would be a global pandemic shuttering on-premise dining establishments and pushing food service operators to delivery and online ordering. Digital ordering and apps for restaurants are not a new trend, and mobile apps for the QSR industry have been driving growth over the past few years for many brands, from Domino’s…

Uncertain times naturally lead to apprehensive attitudes and behaviors from consumers and companies alike. With new updates and regulations on COVID-19 being released every half hour, it’s difficult to plan ahead. Family vacations cancelled, local restaurants shut down, and priorities have shifted. While consumers are bulk purchasing basic need items and postponing discretionary spending, brands around the world are working quickly to re-frame their business strategy to fit these changing demands.

Businesses that had developed marketing campaigns encouraging spring shopping have put work on hold as to not appear opportunistic or insensitive. They’re pressing pause and pivoting messaging in order…

One year ago, online grocery accounted for just 5% of online alcohol sales. However, it was predicted that online grocery could become the most important driver of alcohol sales.[1] Fast forward to now, online alcohol sales have seen unprecedented growth. In the past month alone, sales have increased by 15%.[2]


Harnessing culture to create human impact.

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